NFL Red Zone Sunday Sweep
PROJECTNFL Red Zone Sunday Sweep
Rich Internet Application
NFL RedZone TV
For the 2010 season the NFL wanted to promote fan interest and offer a cool way to give gifts and prizes to their 3 million friends — the hardcore fans!
Early in the project, Cenergy®, a branding firm in New York, G6 Productions a Florida Technology Consultant, and Phase III Creations, Inc. a Florida technology management firm reached out to us to build a complex interactive experience for the NFL. We were up to the challenge building a solution from the ground up that would scale properly to handle the huge user load of the NFL fans!
The custom solution was built in PHP using the CodeIgniter framework as a functioning core. We wrote several custom CodeIgniter libraries to handle the business logic, scoring, authentication as well as modules to allow for site administration. Additionally, using AJAX techniques and burgeoning HTML5 and CSS3, we capitalized on modern technology to create a rich interactive user experience.
Fans signed up and built profiles, then picked from a range of possible outcomes in various football games, and they were ranked by their accuracy and won prizes. The game was a huge success and saw extensive use throughout the 2010 regular football season. Fans were heavily engaged, great prizes were won every week, TOUCHDOWN!